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Monidipa Ghosh

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Last Company

Firefly (Digital OOH aon Rideshare)

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Last Job Title

Manager Analytics and Ad Measurement

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Experience (yrs)

7-10 years

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Primary Job Function
Data Science

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What would I like my future manager to know about me?

As a marketing analytics consultant with over 10 years of experience, I have successfully led and delivered a variety of analytics projects and business solutions for FMCG and Retail leaders across the US, the UK, and APAC. I currently work in a fast paced start-up leading their advertisement measurement capabilities and initiatives In the recent past, I was a project lead in the multi-touch attribution ( MTA 1 ) team at Nielsen. I was responsible for helping clients (advertisers) take better and smarter marketing decisions based on statistical model driven results. I helped them build better marketing plans, optimize allocated budget and hence maximize profits on their marketing efforts. As a project lead I led all aspects of the project starting from data collection, integration, model development, presenting results to clients and managing client relationship. My areas of expertise include a variety of analytic studies for measurement of efficiency & effectiveness of marketing activities, interdependence between various media platforms as well as across ATL & BTL activities, market mix modeling, media budget optimization, price & promotion analysis, and knowledge of media-buying. Currently, I live and work in San Francisco and require an H1B transfer to work for any new employer. Please feel free to get in touch with me. [1] - MTA is a method to allocate incremental credit to marketing touchpoints that precede a conversion to purchase within an individual customer’s journey. The model leverages person/household level sales data and assigns various digital media touchpoints at the most granular level to enable optimization at the campaign, creative, publisher, device and placement levels.

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Looking For

Data Science

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Ideal Company Size(s)
Very Large (501 - 1000 employees)
Massive (1000+ employees)

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Resume

Download here

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Location

San Francisco, CA. USA

Relocation?

Maybe

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Desired Industries

Digital Media
eCommerce
Social
Consumer
Analytics / Big Data
Advertising Technology